About Us
Helping organisations of all types and sizes to transform & grow
We leave you with more than a deliverable – we leave you with a clear strategy, a repeatable approach, and the confidence to keep using both.
Empowered for the Long Game
Our clients don’t rely on us forever — and that’s the point. We co-create strategy in a way that builds your team’s capability to lead, adapt, and execute without us. Every engagement leaves behind not just a plan, but a framework your team can own and evolve.
Our Expertise
We empower organisations to achieve significant growth through innovative, customer-driven strategies and operational efficiency. Whether it’s brand repositioning, growth strategies, or business transformation, our approach isn’t about quick fixes—it’s about building lasting strategic strength within your team, so you’re equipped to lead confidently long after the project ends.
Strategist. CEO whisperer. Brand builder.
Jess has spent 30+ years helping brands grow, shift, and break through. As a former CEO, COO, and CCO, she brings a rare mix of vision, sharp operational instinct, and creative flair.
Her work has transformed household names, scaled challengers, and built bold new categories from scratch.
Today, she leads Gura with a single goal: to make strategy more human, more effective — and more embedded.
She’s all in on building the capability inside your team to own and evolve your strategy long after Gura’s gone.
What Sets Gura Apart
Capability that
Lasts
We build frameworks and skills that outlast our engagement, so your team can keep growing long after we’ve gone.
Strategic Muscle in Action
We transform complex ideas into clear, actionable strategies, combining innovative thinking with practical execution.
Personalised & Collaborative
Every strategy is tailored to your unique goals, with collaboration at the core of how we work.
Communication & Leadership
Strong, persuasive communication ensures team alignment and keeps momentum moving forward.
AI-Enhanced
Efficiency
We use AI to power data-driven insights and streamline processes – saving you time and resources – while human creativity drives the solutions.
A Strategic Framework That Builds Capability, Not Dependency
Our work isn’t finished until your team owns the strategy. That’s why we developed the Strategic Muscle Method™ — a clear, structured approach that not only delivers results, but builds internal capability step-by-step.